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Blueberries are an increasingly popular industry globally

Hortifrut Peru announced to be launching three new varieties in 2022

Although in the past, blueberries were sometimes seen as a niche product, today it is increasingly common to find them in food stores. It was usually known that countries like Mexico, the United States, Peru and Chile They will be marketed, today by new actors such as South Africa, China and other European countries gradually expand their markets, gradually gaining a greater presence.

One of the great challenges of today is about creating new digital tools that allows traders to sell easily and comfortably. The additional importance of producing more, without spending too much, protecting crop resources, has led to the use of IA that although its costs are not as high as would be thought in the first instance, it will also offer alternatives to be more efficient and without the need for a high level of labor.

According to figures from United States Department of Agriculture (USDA), the countries that have had a greater growth trend in the production of this food have been leading Chile, Mexico, with difference figures, United States and Peru.

New types of blueberries for a new reality and for a new consumer. Hortifrut Peru has already announced that by 2022 it hopes to be launching three new varieties just like Fall Creek with two new types of this fruit. Today the blueberry has a clear trend, driven by the market, in being a food increasingly organic, ecological and of high quality.


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