On August 25, the Cambodia-Australia Agricultural Value Chain (Cavac) program released a study identifying nine high-value crops with strong export potential in China, the EU, ASEAN, Australia and New Zealand.
Among the agricultural products highlighted in the report, named “Market for Cambodian Crops with Promising Prospect” are avocados, chillies, sweet potatoes, longan, mangoes, cashew nuts. Cambodia is generally not able to compete with its neighbors on the basis of volume and economies of scale, so the Kingdom must have a keen sense of market niches in which it can prosper. While efforts to increase productivity are important, perhaps, a strategic way for Cambodia to expand its agricultural exports is by identifying products with high market demand, or offering more value.
The research digs deep into data such as global market size and growth potential, consumer preferences for varieties, sanitary and phytosanitary measures, and other non-tariff barriers to trade, product utilization (fresh or processed), key competitors and potential windows of opportunity. Exporting challenges of these crops are also explored.
Aiming to counter the challenges facing the industry, the study provides recommendations to the government, private sector, and development partners on what they can do to promote and expand exports, with a focus on crop competitiveness, market relevance, and market access for the nine crops.