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Friday, August 27

First annual Avocado Quality Summit

Hazel Technologies, Inc. is launching its first virtual Avocado Quality Summit. A one-hour event will be held Friday August 27th and feature keynote speakers from across the industry discussing avocado trends and quality research throughout the supply chain.

The event will begin with a data analytics presentation led by Anne-Marie Roerink of 210 Analytics, followed by an Industry Perspectives panel led by Pat Flynn, co-founder and CMO of Hazel Technologies.

Panelists include Desiree Morales, vice-president of WP Produce and CEO of Tropical Fruit Box; Dick McKellogg, founder of MCK Produce Consulting Inc. and former director of produce & floral merchandising at Lowe’s Foods; and Thomas McQuillan, vice-president of sales at Baldor Specialty Foods, Inc. The panel will be followed by a presentation on post-harvest best practices for avocados given by Dr. Steven Sargent, professor and associate chair of Horticultural Studies at the University of Florida. The summit will close with a post-harvest solutions discussion with Mario Cervantes of Hazel Technologies, Inc.

The first virtual Avocado Quality Summit features speakers such as (left to right)  Anne-Marie Roerink, Desiree Morales and Dr. Steven Sargent.

“Avocados are a prime example of how consumer education can pay off in areas such as selection knowledge, ripening at home and new consumption occasions,” said Anne-Marie Roerink, founder and principal of 210 Analytics.

“With more than 30 years as a produce retailer, I’ve seen the avocado category grow unlike any other fruit or vegetable,” said Richard McKellogg, founder of MCK Produce Consulting Inc.

Also speaking at the summit this Friday are (left to right) Thomas McQuillan, Mario Cervantes and Richard McKellogg.

“Getting to hear perspectives from growers, retailers and foodservice representatives is invaluable when it comes to working in the agriculture industry,” said Pat Flynn, co-founder and CMO at Hazel Technologies. “At the summit, we strive to delve into key factors in sustaining post-harvest avocado quality, reducing waste and increasing sales.”

“This forum is a great opportunity to share research on avocado post-harvest quality best practices,” said Dr. Steven Sargent, professor and associate chair of Horticultural Studies at University of Florida. “I look forward to presenting on different methods to extend the shelf life of avocados and proven advancements in post-harvest technology.”

The Avocado Quality Summit is a free event. Registration is open to the general industry until August 27th or until capacity is reached.

For more information:
Jaime Kedrowski
Hazel Technologies
Tel: +1 (559) 321-2146 

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