On 25 June 2021, Tropicool Açaí and Superfruits have planted 1,500 native Amazonian fruit trees in the municipality of Mâncio Lima, state of Acre, Brazil.
The planting took place in partnership with SOS Amazônia’s project Faça Florescer Floresta (“Make the Forest Bloom”), which intends to mitigate climate change through the reforestation of deforested areas in the region. The Amazon is the main source of raw material for Tropicool products.
"Our promise is to return to the Amazon what it offers us as raw material, and which we work to take to the whole world,” explains Sheikh Mohammed Al Thani, member of the Qatar royal family. In its first replanting project, Tropicool planted 1,500 trees.
The replanting aims to restore about 15,000 m2, with the help of three local families. Through the “Faça Florescer Floresta” project, an agreement was established with families of the region to sustainably generate social, environmental, and economic benefits for the families, enabling the reduction of pressure on forests, while reducing deforestation and maintaining biodiversity. The local families aided in the purchase of seedlings and in the application of the agroforestry systems method.
“In this way, we understand that it is mandatory to repay the Amazon and its people for its natural wealth and importance to humanity. This is just the first replanting, there is already tree credit for us to replant even more this year”, Sheikh Mohammed Al Thani told iloveqatar.net.