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Innovation, research, and technology at Fruit Attraction 2021

Fruit Attraction 2021, which will be held in person from October 5 to 7, is working on new innovation, research, and technology areas. These three areas will be brought together on Hall 5 in the form of Biotech Attraction, Smart Agro, and Smart Water & Energy.

Fruit Attraction, with the collaboration of Biovegen, is incorporating the plant innovation hub into its Biotech Attraction program. The goal of this hub is to bring together and promote technological innovation and business development opportunities based on innovation. It is a new specialized area aimed at companies dedicated to research in the technological development of plant genomics.

Smart Agro will once again be the specialized space for companies that offer technology solutions in precision agriculture, focused on showing the latest developments in management products for agri-food companies and advanced mobility and analytics solutions, promoting agro-industrial transformation.

Fruit Attraction will also have the collaboration of AgroTech Spain, which aims to encourage and create business opportunities for agrotech. To achieve this, they will launch different initiatives such as AgroTech Tours, which will allow producers and other agents of the sector to get in touch with Tech companies that propose specific solutions. In short, generating the meeting between supply and demand.

Another novelty that Fruit Attraction is incorporating is Smart Water & Energy, which is oriented to water and renewable technologies in the agri-food sector. Smart Water is a new area aimed at addressing the technological transformation of water in horticulture to make the best and most efficient use of this resource and to improve crop productivity. It is aimed at professional horticultural producers, managers, and technical directors of companies that install irrigation systems that are interested in learning about new irrigation technologies. In this area, the participating exhibitors will showcase equipment, products, and services that incorporate the latest technological solutions in irrigation at the service of intelligent water management.

In addition, renewable energy on fruit and vegetable farms is a valuable opportunity for farmers to reduce costs and emissions. Smart Energy was created with the aim of promoting the transformation of the sector's energy use. It is aimed at fruit and vegetable producers, agriculture and energy consultants, installation companies, engineering companies, technicians from public bodies, and administrations. The main companies in the renewable energy sector linked to agriculture will participate in this exhibition area -such as providers of renewable energy, electricity, green hydrogen, battery storage, bioenergy, solar pumping, self-consumption, financing, among others- who will showcase all the new developments in energy efficiency aimed at fruit and vegetable farms.



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