South Australian citrus showcased in gift packs

The South Australian citrus harvest started in late May and the crop is looking very good.

"In South Australia, where we are the largest grower of citrus in Australia, we are having a fantastic crop in 2021," said Penny Reidy, Marketing Manager at the South Australian Produce Market.

"The cooler summer we had has resulted in vibrant colours and sweet tasting crops for the year. The country has had some challenges with labour, as has the rest of the world, however the growers here planned for the season and are getting plenty of produce to retailers."

The company puts together citrus gift packs for local media and social media influencers

"We regularly put together packs like this to showcase the new season produce in South Australia to encourage influencers to share with their audience what great pieces of produce they can find in their local store. It is a component of our overall marketing mix to promote and educate consumers about in-season, locally grown produce they can find at their local fruit and veg store.

"There is a great range of South Australian navel oranges, blood oranges, cara cara oranges, mandarins, lemons, grapefruit and tangelos on the market floor at the moment."

Consumers are more conscious of immune boosting foods and citrus packs a Vitamin C punch. Penny said there has been good demand for citrus this season.

Over the last 18 months the various lockdowns in Australia have affected the wholesale markets but according to Penny the impact has been minimal in South Australia as they have only had two lockdowns to date.

Due to the logistical challenges involved in exporting Penny said they are finding that there is more fruit in the domestic market, which is why it is so important to educate consumers about in-season locally grown produce.

For more information:
Penny Reidy
SA Produce Market 

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