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Dole and Hema Fresh organized Sweetio super sweet banana activity for Chinese Valentine's Day

Dole organized promotional activities for Sweetio super sweet bananas in Shanghai's Baodi Plaza and Beijing's Shili Castle, as well as other locations of Hema Fresh stores. The promotional activities took place between the 13th of August and the 15th of August, during the traditional holiday of 'qixi' that celebrates the romantic, annual meeting between a shepherd boy and a weaver girl. The holiday is also known as 'double seven', as it falls on the seventh day of the seventh month in the lunar calendar, or 'Chinese Valentine's Day' for its romantic connotations.

Many key opinion leaders (KOLs) weighed in on the new look of the Dole Sweetio banana brand during the promotional activity in Shanghai. Dole has worked with Hema Fresh since the new chain opened six years ago. And delicious, healthy Dole fruit is available online and in-store in Hema Fresh stores throughout the country.

Dole Sweetio super sweet banana and Hema Fresh celebrate Chinese Valentine's Day

Hema Fresh store activities arrange beautiful presentation
The Hema Fresh store in Baodi Plaza in Shanghai was fully decorated with happy Sweetio super sweet banana images for Chinese Valentine's Day. The promotional activity allowed customers to soak in this new brand experience.

Dole Sweetio super sweet banana and Hema Fresh celebrate Chinese Valentine's Day

The hero of this promotional activity is the 'sweet and beautiful' Dole Sweetio super sweet banana. This all new, adorable cartoon character is the face of the Dole Sweetio brand for Chinese consumers.

Dole Sweetio super sweet banana and Hema Fresh celebrate Chinese Valentine's Day

About the Dole Sweetio super sweet banana
Dole primarily grows bananas on the tropical Mindanao Island in the Philippines. There the Dole banana tree seedlings are cultivated in biotechnical laboratories, planted and grown in farms both high above sea level and closer to the coast, before they are harvested, washed, and packaged. Only after careful selection at every step of the supply chain do these delicious Dole bananas reach the customer. That is why consumers enjoy and trust the high-quality Dole products. The product quality is carefully monitored and controlled from production area to supermarket. That is how Dole guarantees product quality and steady supply.

The Dole super sweet banana grows at a height of more than 500 meters above sea level. The unique climate at that height helps extend the growing period of super sweet bananas by 90 days compared to other Dole bananas. All Dole super sweet bananas requires 365 days of growth before they become super sweet bananas. The average sugar content of super sweet bananas is more than 23%. The bananas are glutinous, sweet, and fragrant.

Dole has sponsored 56 marathon competitions in China since 2015, in Beijing, Shanghai, Guangzhou, Shenzhen, Xiamen, and Xi'an, as well as 9 other major cities. The total amount of support exceeds 2,081,555 Dole Sweetio super sweet bananas.

About Dole
The original Dole brand was established in 1851. After almost two centuries of development, Dole is now one of the largest fresh fruit brands in the world. The brand represents fresh fruit of the highest quality. In addition, Dole is one of the largest vegetable producers, and one of the largest cross-border trading groups in the world. Dole entered China in 1991. The company now has distribution and retail centers in 12 cities, including Shanghai, Beijing, Dongguan, Shenyang, Xi'an, and Xiamen. Every year they sell more than 90 different kinds of fruit and vegetable products from 19 different countries.

Dole originally sold bananas and pineapples, but their product assortment now includes various citrus fruits, apples, pears, stone fruit, grapes, avocado, and a variety of vegetable products. The Dole team works tirelessly to provide consumers with fresh, delicious fruit of the highest quality. The sweet, glutinous super sweet banana and the fragrant golden pineapple have already won the hearts of Chinese consumers, and other fruits are sure to follow.

Dole Sweetio super sweet banana and Hema Fresh celebrate Chinese Valentine's Day
Dole is one of the largest fresh fruit and vegetable producers and cross-border trade groups. The company has access to the highest level of innovative technology suitable for every step of the supply chain process from plantation to processing factory. Most of their plantations are Global GAP, ISO 14001, and Rainforest Alliance certified. That is why Dole is able to guarantee product quality.

The Dole team works hard to raise the nutritional value of their products, and reduce the loss of nutrients, so that consumers receive the full benefit of fresh, healthy fruit products. The Dole Group constructed many processing and distribution centers in cities across China. Dole cooperates with 11 national supermarket chains, 26 well-known regional supermarket chains, and 31 well-known premium fruit store chains. Dole products are available in more than 1,900 stores in more than 190 cities and regions in China.

Dole and the Shanghai Disney Resort announced their strategic cooperation agreement in June, 2020. Dole provides the visitors of the resort with delicious and beautiful fruit products. Their whole new range of fruit products conveys a sense of sunshine, happiness, and health to the visitors of the Shanghai Disney Resort.

Source: TOM 


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