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Tropical and exotic produce

Freshness key for direct-to-consumer box company

Hazel Technologies announces a partnership with Miami, FL-based online tropical and exotic fruit store, Tropical Fruit Box. The D2C box company makes fresh tropical and exotic fruits from around the world more accessible to consumers with freshness guaranteed delivery in the continental U.S.

Tropical Fruit Box is an e-commerce, home delivery extension of WP Produce. Since WP Produce’s founding, it has relied on Hazel to protect its produce throughout the supply chain. Today, Tropical Fruit Box specializes in tropical and exotic fruits and roots, delivered to consumers through curated or subscription boxes. Customers can choose from an array of seasonal tropical produce including—but not limited to—Desbry tropical avocados, soursop, mangosteen and rare mango varieties, mamey, dragon fruit, rambutans and lychees.

Left to right: Desiree Morales, Aidan Mouat 

The subscription box market has almost quadrupled its value in the last five years, going from an industry value of $2.6 billion in 2016 to a $10 billion value in 2019, showing the overwhelming consumer interest in the direct-to-customer industry even pre-pandemic. For food-based subscription boxes, the biggest quandary has always been how to get fresh inventory to customer’s doorsteps unscathed. Like its parent company WP Produce, Tropical Fruit Box is using Hazel O to combat these concerns. Hazel O is Hazel Tech’s organic alternative to the company’s flagship technology Hazel 100 used to protect conventional produce. The sachet delays the ripening process in fruits and vegetables.

“We trust Hazel with the quality of our Desbry tropical avocados, so it makes sense that we trust our other tropical produce with the same product,” said Desiree Morales, founder of Tropical Fruit Box. “Hazel O helps us achieve the quality and freshness guarantee promised to our customers.”

“With Tropical Fruit Box, we’re able to see how our technology can provide freshness extension solutions directly to consumers, both conventionally and organically,” said Aidan Mouat, CEO of Hazel Technologies.

For more information about Tropical Fruit Box, click here

For more information:
Jaime Kedrowski 
Hazel Technologies
Tel: +1 (559) 321-2146      

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