Sustainability is now a major focus throughout the food supply chain and in the packaging realm and recent research shows that consumers are willing to pay more for sustainable packaging and are actively looking for recyclable materials prior to purchasing products.
Greenyard wants to make lives healthier and continuously improve the products and processes to meet customer needs in an innovative and sustainable way. Committed to being a champion of our environment, Greenyard USA/Seald Sweet has developed a sustainable alternative to replace plastic clamshells: The “EcoBox”.
The “EcoBox” is a moisture resistant, very sturdy high-graphic box created with clay coated recyclable paperboard, which reduces the use of plastic by 100 percent. This packaging solution ensures breathability of the product, while allowing consumers to see the quality of the fruit.
The “EcoBox” is a moisture resistant, very sturdy high-graphic box created with clay coated recyclable paperboard.
“We noticed the need to develop a new eco-friendly clamshell and took action proactively. We wanted to offer retailers an innovative packaging aligned with their sustainable goals,” said Rob Anderholt, grape commodity manager. “We tested the 1 lb. ‘EcoBox’ this season on grapes and results were very positive. We look forward to implementing this design for our next season and then extending it to other commodities,” added Helena Fernandez Irastorza, marketing coordinator.
Greenyard USA/Seald Sweet makes efforts to be aligned with consumer trends, retailers’ requests and environmental needs. With that, the company continues to design packaging with ‘eco-friendly’ alternatives. Testing is not only being done on grapes, but Greenyard USA/Seald Sweet is also testing a more sustainable ‘film’, which reduces plastic for bagged citrus. That aligns with Greenyard's corporate sustainability commitment which is: “By 2025, we want 100 percent of our consumer packaging to be recyclable.”
“We are looking to create a healthier future for all of us, not only by sourcing high-quality produce but also by creating a healthier environment,” said Mayda Sotomayor, CEO of Greenyard USA/Seald Sweet.