COVID-19 upending supply routes. Sudden port changes at Antwerp, Rotterdam, and Hamburg. The impact of the ship that blocked the Suez Canal. "If the past year has shown one thing, it's that organizations need control over and insight into the logistics process," says Co van Es of Milestone Fresh in the Netherlands.
"This is especially important in fresh produce logistics. Products with limited shelf life characterize that market. Its supply chain is increasingly being closely inspected. But it's also a market that's very outdated in some places. Status updates are being emailed. And many shipping companies and terminal websites don't provide real-time information."
"Digitization is the answer. Digital solutions allow any business insight into its transport movements at any time. Where the container is right now and when it will arrive. They can see that the entire logistics process runs smoothly. That's from loading the reefer container to delivery to the importer and beyond. We must innovate. To truly take that next step, we need digitalization in fresh produce logistics," concludes Co.