Taiwanese produce has consumers' attention

Kaohsiung fruit promoted in Singapore

This week, guavas and other fruit from Kaohsiung went on sale in Singapore, both online and at local supermarket outlets. The latter city saw select, quality fruit featured on the online RedMart platform, part of e-commerce company Lazada, while the Sheng Siong supermarket chain will hold a special promotion in the next few days, where visitors can taste the products.

Following years of sales, produce from Kaohsiung has already built up a nice following in Singapore and Malaysia, according to city officials. With the mobilization of the RedMart app, consumers in Singapore will be able to receive the guavas at home within two hours of registering the purchase.

One of the country’s largest supermarket chains, FairPrice, will continue to sell pineapples, guavas, watermelons, and other seasonal fruit, helping to raise the image of Kaohsiung as a purveyor of tasty and quality fruit, city officials said.

Source: taiwannews.com.tw

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