Australian Centre for International Agricultural Research

Papua New Guinea sweet potato industry subjected to study

Papua New Guinea’s sweet potato farmers have gained valuable insight into consumer buying preferences, which is helping to identify new market opportunities. Through a recent market analysis, supported by the Papua New Guinea - Australia Partnership, through the Australian Centre for International Agricultural Research, it was revealed that an increasing number of consumers in Port Moresby are preferring to buy their fresh produce from supermarkets, citing convenience and safety.

While this trend could see a decline in customers at traditional farmer markets, PNG and Australian researchers say it could create new market opportunities for rural communities.


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