Hazel Technologies® announces the addition of Mike Rubidoux as director of sales strategy.
Rubidoux joins Hazel Tech with more than 30 years of domestic and international supplier sales experience. His career includes working at Sage Fruit Company, where Rubidoux oversaw domestic and international sales of apples, cherries and pears. He also worked at Sun Pacific Marketing, where he was responsible for sales of kiwifruit, grapes and citrus to retail, foodservice and wholesalers. Most recently, he served as the sales manager at Pacific Organic Produce/Purity Organics representing more than 100+ organic growers in the United States and Latin America.
In addition to his supplier sales experience, Rubidoux spent several years in foodservice sales as the Northwest division manager at Amerifresh, Inc. Rubidoux holds a Bachelor of Science degree in Ag Business Management from California Polytechnic State University and served as president of the Peruvian Asparagus Importers Association and as a board member of the North American Strawberry Growers Association. At Hazel, Rubidoux will oversee strategic planning, monitor category trends and strengthen relationships with customers.
“Hazel Tech’s approach to combating food waste excites me,” said Rubidoux. “I look forward to using the same ingenuity to develop fresh strategies as we expand further into new markets.”
“Hazel’s success revolves around our relationships throughout the produce supply chain,” said Kelly Hale, vice-president of sales. “Mike’s strategic insight from working with grower-packers, foodservice and retail leaders and international distributors will help us better serve our customers and positively impact our mission to reduce global food waste.”