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WeatherAsset is designed specifically to make it easier to quantify weather impacts

As any professional working in the fresh produce sector will know, it’s almost impossible to escape an article about the impact of weather on the sector. Weather is constantly creating challenges for fresh produce businesses. With climate-related variability on the increase, better monitoring of the weather has never been so important to help fresh produce businesses mitigate risks and improve prospects.

If you find yourself spending valuable time trying to work out how weather will impact your business, WeatherAsset has the solution. Developed by one of the world’s leading centres for data analytics, WeatherAsset is an online platform providing a one-stop repository of global weather data and insight for fresh produce businesses.

WeatherAsset is designed specifically to make it easier to quantify weather impacts by transforming global weather observations into bespoke, measurable growing indicators. WeatherAsset works for any crop or variety, in any growing location in the world. The platform combines decades of historical weather data, daily weather observations, 7-day forecasts and novel seasonal outlooks to provide a comprehensive capability for monitoring, analysing and managing weather-related risk. 

A simple subscription process allows users to unlock valuable insight to help reduce the guesswork in understanding and managing weather-related impacts. From customisable daily alerts through to seasonal retrospectives, WeatherAsset data provides rigorous contextual information to support your decisions. Available via an attractive and intuitive user interface or an API, you can now plug WeatherAsset data into crop or demand models, view reports or identify and mitigate the key risks across your supply chain.

Recently a new platform feature has been added called Top Stories. It provides a convenient executive summary-style view for customers who are monitoring multiple crops across multiple growing locations including:

  • New weather alerts for the day
  • Highlights of potentially disruptive weather events
  • Ranked list of locations and corresponding weather alerts
  • Ranked list of crops and corresponding weather alerts
  • Ranked list of assets (crop/location pairs) and corresponding weather alerts

More information on this, and the other features of the WeatherAsset platform, are available on our new website at www.weatherasset.com 


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