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Excellent strawberry season at La Piacentina

"Thanks to the excellent results achieved this year with Marisol, we will increase our strawberry investments and go from 45thousand to 70thousand plants, 90% of which will be Marisol. In 2020/21, we had 45 thousand plants, 60% of which were Marisol. Harvesting started in late February and ended on June 21st. The season was very long and we were very pleased with it," reports Ubaldo Zoccola from La Picentina in Giffoni sei Casali (Salerno). 

The company owns around 5 hectares of greenhouses in total, some part of which is devoted to strawberries. One of the best characteristics of Marisol is its long shelf-life, which makes it suitable for exports to Germany and the rest of Europe. 

"Our main market is the German one, while we mostly sell to wholesale markets in Italy. Ours is a premium product, so we need channels that can promote it exalting its organoleptic qualities."

"The perfect variety does not exist. The excellent shelf-life and flavor of Marisol is obtained sacrificing some quantities. But what counts is the actual gross saleable production, which was good as harvesting lasted 5 months with high price standards - Marisol sold in fact at €1 more per kg on average compared to other varieties." 

La Picentina holds all the certifications required by Italian and foreign retail chains. Ubaldo's son Dario also works for the company and deals with organization and marketing.

"2021 has been characterized by an increase in the price of raw materials - from fuel oil and packaging to plastic. We are hoping prices will return to normal soon. In the meantime, we are doing our best by cultivating a variety - Marisol - which is highly profitable."

For further information:
Marco Magnani
+39 335 8250118
marcomiasas@gmail.com 
www.viveroscalifornia.com 


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