With the ever-growing demand for quality avocado products, Fresh Avenue is excited to announce its newest offering: the GoVerden line of guacamole and avocado pulp for foodservice and retail.
GoVerden Fresh is a U.S.-owned subsidiary of Guacamole de la Sierra, a family company of 3rd generation avocado growers. With 6,000 acres of avocado groves, it brings consistent and plentiful supply all year around. GoVerden Fresh is also a major vertically integrated grower/processor in the region and has a new facility with ample capacity for growth.
Fresh Avenue has partnered with GoVerden Fresh to provide sales, marketing and distribution support to this guacamole product. Always in stock at its consolidation facilities, this is an easy way to add high-quality guacamole and avocado pulp to produce orders and delivered programs with Fresh Avenue.
“Combining GoVerden Fresh’s product, large production capacity and Fresh Avenue’s distribution capabilities, our customers can expect a great-tasting product, reliable supply and efficient delivery. With our shipping facilities located in the major produce regions, this product can be added to any fresh produce order through consolidation,” said Mark Vaughan, managing partner of Fresh Avenue.
“Distribution of fresh guacamole is and has been the most difficult part of getting product to users. With this partnership, we have created the a delivery system for fresh produce users to enjoy. Being able to stock all of our refrigerated product in Fresh Avenue’s forwarding warehouses and using its consolidation routes will be a game changer,” said Rick Joyal, VP of sales for GoVerden.