Offering premium organic and conventional avocados from California, Chile, Colombia, Peru and Mexico, Oppy is now using Apeel’s plant-based solution to extend the shelf life of its Eco Farms avocados grown in Mexico.
Having acquired a 65 percent stake of Eco Farms in spring 2020, the grower, marketer and distributor of fresh produce adds more value to its strategic avocado partnership of 360-degree capabilities with Apeel’s sustainable “peel” for fruit. Inspired by nature, Apeel produce uses unique protection made from materials found in the peels, seeds and pulp of all fruits and vegetables. The edible peel keeps moisture in and oxygen out, maintaining freshness and extending peak ripeness.
Oppy is using Apeel’s plant-based solution to extend the shelf life of its Eco Farms avocados grown in Mexico.
“We are thrilled to team up with Apeel,” said Mark Smith, Oppy’s director of sales and strategy for Eco Farms. “It was a natural fit for our partnership with Eco Farms. The brand’s Green is Good™ positioning and Apeel’s driving force of Food Gone Good, highlights our shared commitment of delivering high-quality fruit using sustainable practices.”
“Many of our retailers share those same values too, and will be able to capitalize on avocados that maintain ideal firmness longer, see less shrink and build larger displays with ripe, ready-to-eat fruit,” said Gahl Crane, Eco Farms sales director. “Ideally, the at-home eating experience for consumers will be notably better—with the added validation that their purchase makes a positive environmental impact.”
Left: Gahl Crane; right: how Apeel works to extend the shelf life of avocados.
“We are excited to partner with Oppy to extend the shelf-life of Eco Farms avocados through our plant-based protection that maintains quality and ripeness for twice as long as untreated produce,” said Erich Klawuhn, SVP of product, Apeel. “Our collaboration with sustainability focused grower-marketers like Oppy has resulted in a massive reduction of food waste across the supply chain. We look forward to extending all the benefits of Apeel produce to retailers throughout Oppy’s network, ultimately reducing waste right down to consumer households as well.”
Eco Farms and Oppy are excited to be involved with an initiative like Apeel which helps address food waste while building a stronger avocado category together with retail partners, Crane said.
Oppy’s Apeel program will commence with Mexican grown Eco Farms branded avocados, with the intention of extending into other countries of origin soon.