Friday, July 16

Apple Quality Summit focuses on variety & variability

Hazel Technologies, Inc., announces its July virtual Apple Quality Summit. A one-hour event will be held on Friday July 16th, the summit will feature keynote speakers from across the industry ahead of the 2021 North American apple season. The event will include a category trends presentation lead by Ann-Marie Roerink of 210 Analytics, a Grower Perspectives Panel including Tom Facer, President of Farm Fresh First of Oakfield, NY and Roger Umlor, Owner of Umlor Orchards, exclusive apple grower for BelleHarvest Sales, of Conklin, MI and postharvest solutions discussions by Hazel Tech’s Enrique Garcia Perez and Mario Cervantes.

“The apple category size, in addition to the dynamic pre- and post-harvest technologies Hazel Tech® brings to the apple industry, are a few of the exciting reasons to highlight this innovative category at the upcoming Summit,” commented Ann-Marie Roerink, Principal of 210 Analytics and Speaker at the Apple Quality Summit. Roerink will present on the latest category trends and dig into the data on variety performance across retail segments.

Umlor Orchards
“The learning curve never ends and there is always something new in the farming industry. At Umlor we keep up on new technologies, varieties, and farming techniques in general, but every year is different,” commented Roger Umlor, Owner of Umlor Orchards. “This forum is a great opportunity to share our experiences and to support the category through the exchange of new information.” Umlor Orchards farms on 600 total acres, with over 340 acres dedicated to apples that are packed and stored for BelleHarvest Sales, one of the largest apple marketers in the Eastern US and the 2nd largest apple packer in Michigan.

Farm Fresh First
Farm Fresh First, LLC. includes growers and managers across the United States. Specific to apples, the company has invested heavily in advancing NY state growers and markets fruit for over 100 individual growers. “Our industry faces an ever-changing set of challenges. At Farm Fresh First we believe in expanding agricultural research so growers can stay ahead of these challenges, stay in operation and continue to deliver top-quality produce to consumers,” commented Tom Facer, President of Farm Fresh First, LLC.

Hazel Tech’s ability to integrate fruit quality protection technology across the supply chain sets the company apart from other shelf-life extension products. Postharvest Scientist, Enrique Garcia Perez will present on conditioning recommendations and postharvest quality protection for popular varieties. In addition, Mario Cervantes, Senior Business Development Manager at Hazel Tech will discuss the suite of technologies developed by Hazel to meet growers’ diverse needs. Hazel solutions tailored for the apple category include Hazel 100™ bin and box sachets ideal for early season partial application, Hazel CA™ quick-release 1-MCP and Hazel Datica™ cold storage monitoring.

Enrique Garcia Perez and Mario Cervantes.

Hazel Tech Quality Summits bring together experts and leaders in postharvest research, qualitative and quantitative market analytics, farming, and shelf-life extension technology to present at their crop focused virtual events. The Apple Quality Summit is a free event. Registration is open to the general industry until July 16th or until capacity is reached.

To learn more about the event and register, visit

Jaime Kedrowski
Hazel Technologies, Inc.
Tel: 559-321-2146

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