Infia believes there is a big opportunity to recover much more post-consumer fruit packaging, so that it can be recycled and transformed into new and fully recyclable products. That's why we've developed a dedicated program that will "close the loop" for trays: Infia Tray2Tray™.
We've put together a comprehensive roadmap that will help us achieve substantial targets, and have already found success with packaging made from a blend of rPET taken from bottles and trays. With an increased focused from our customers and consumers and with new taxes on virgin plastics, recycled content bottle flake will be harder to come by. That's why we are increasing our use of tray flake as our main goal.
Developing a market for recycled PET tray flake isn't something we can achieve alone – so we're working with our entire value chain to generate more demand. At the same time, we are strengthening partnerships with recycling companies, suppliers, and customers to ensure a constant supply of post-consumer recycled plastic.
That means working with the recycling industry to "pull" more plastic PET trays back to us, while at the same time collaborating with our customers to "push" demand for trays made from rPET tray flake.