As the first food retailer in Germany, REWE is now offering classic meat items that always contain 50 percent vegetable matter. This is primarily aimed at consumers who want to reduce their meat consumption - but without sacrificing the enjoyment. The meat-vegetable mix products were developed at REWE Group's production facility Wilhelm Brandenburg. The range bears the new brand name "Better half". Initially, two products will be available in the self-service shelves of around 1,800 REWE stores in North Rhine-Westphalia, Hesse, Rhineland-Palatinate, Baden-Württemberg and Saarland: minced beef and sausages seasoned ready to fry with a vegetable preparation that can be used to quickly prepare delicious and varied dishes. Other "better half" products in the sausage range are also being planned.
The two-year product development focuses on the trend towards a more conscious and balanced diet and opens up convenient food products for REWE customers. These combine high-quality animal proteins with vegetable raw materials. The vegetable preparation used in the meat products contains peppers, carrots, onions, tomatoes, pea flour, herbs and natural spices, but no flavor enhancers. The coarse pork sausage with vegetable preparation is easy to grill or fry, while the "Better half" ground beef is very good for making bolognese, meatballs or wraps. In addition, the hybrid ground beef contains significantly less fat and calories than classic ground beef. The "Best half" product range is expected to be available exclusively in all REWE stores nationwide in the fall.
The ground beef with 50 percent vegetable preparation from "Better half" is available in the 400-gram package on self-service shelves. The "Better half" pork sausage is available in a three-pack of 300 grams.
For more information:
Rewe-Zentralfinanz eG
Domstraße 20
D – 50668 Köln
Tel.: +49 221 149 0
Fax: +49 221 149 9000
Mail: info@rewe-group.com
Web: https://www.rewe-group.com/de/
Wilhelm Brandenburg GmbH & Co. oHG
Wächtersbacher Straße 101
60386 Frankfurt am Main
Tel.: 0 69/42 09 82-0
Fax: 0 69/42 09 82-331
E-Mail: qualitaetsmetzgerei.w.brandenburg@rewe-group.com
Web: https://betterhalf.info/