Agribusiness entrepreneurs of Ghana have been urged to consider orange-fleshed sweet potatoes as a viable business opportunity. Stephen Nketia, the Head of Commercialisation Division at the Council for Scientific and Industrial Research-Food Research Institute (CSIR-FRI) advised players within the agribusiness, particularly food processors and value chain actors, to consider the potatoes as a great business opportunity to venture.
The orange-fleshed sweet potato is a special type of bio-fortified or another variety of sweet potato that contains a high level of beta carotene. Beta-carotene is what provides them the orange color and is converted to Vitamin A in the body after consumption to provide additional nutritional benefits.
Nketia explained that the food, when given the proper attention, could serve as a major source of avenue to scale up profit margin for agribusiness owners.
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