Established less than a year ago, Fruitobox is the only online specialized fruit and vegetable fair that operates throughout the year. It was created with the aim of helping producers, importers, exporters, the auxiliary and logistics industries to establish safe and fruitful relationships that allow them to boost their business.
Since the main attraction of face-to-face fairs is making professional contacts, Fruitobox's goal is to promote making contacts without having to invest the money and time that going to in-person fair events requires. "Our goal is to create a community that brings together the parties that specialize in the fruit and vegetable sector, giving visibility to all the sector's agents throughout the year so they can make the most of their time and achieve their objectives," stated Enrique Gomez Diaz de Otalora, CEO of Fruitobox.
To this end, the fair has improved the management of the user profile, the efficiency of its search engine, and the categorization of products. "We received feedback from our users and, in the past few months, we have made improvements in the categorization and search procedures to optimize the time our users spend at our fair," Enrique Gomez stated.
"The fair has also changed its image so that it's more in line with its goal, highlighting the connectivity between the different players in the sector, the professionalism, the dynamism of this market, and our users' stands,” he said.
Fruitobox stands out for the ease with which its users can create their virtual stand and add or update products and prices. The fair has more than 5,000 users updated and verified information, including companies, producers, marketers, logistics, and auxiliary industries. As such, Fruitobox is a space where users can quickly and easily find customers and suppliers; contrast purchase and sale prices of the products or services they need; contact other users directly through internal chat, and close purchase and sale operations without any commission.
"Greater visibility at a lower price"
Being part of this community now costs less and has many more advantages. From only €60 per month, it is possible to have full access to the fair's functionalities. Large companies that need a high number of simultaneous connections pay a maximum of €90 per month. "That's the only payment they make as we do not charge any type of commission for the sales that are closed through our fair," stated the CEO of Fruitobox.
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