The Texas Department of Agriculture’s Marketing and International Trade Division and Jump with Jill present their latest collaboration in produce promotion – the Superpower Vegetables Danceable Music Video. Using funds from the Specialty Crop Block Program as part of a consumer education grant project, this video continued an important partnership in spite of the challenges of the global pandemic that sidelined the live Jump with Jill show from in-person performances at schools, farmers markets and conferences.
Donning a full body gold suit complete with a spinach crown and kale cape, Jill dances into a virtual reality of powering your plate with superpower vegetables. Viewers can walk on clouds, climb over buildings and transform into a cruciferous comrade.
A partner since 2015, Jump with Jill’s live programs have reached more than 50,000 students in Texas schools. “We were well aware of the impact that their work has on students. We have seen first-hand the excitement of Jill and her crew through school assemblies, performances at farmers markets and stage shows at the State Fair of Texas,” said Scott Sroufe, coordinator for Horticulture Marketing at the Marketing and International Trade Division at the Texas Department of Agriculture. “The video allowed us the opportunity to showcase vegetables that are grown in Texas and support the continued efforts of Jump with Jill in nutrition education.”
Armed with catchy songs, upbeat dance moves and a hip wardrobe, Jump with Jill uses the same tools normally used to sell junk food and inactivity to empower kids to make healthy choices. Jump with Jill is the brainchild of registered dietitian and musician, Jill Jayne, MS, RD who specializes in making learning about nutrition an engaging and entertaining educational experience.
“You’ve been a Jump with Jill fan long enough to know that I loves vegetables. They inspire my fashion, my music, and of course, my meals,’” Jump with Jill creator Jill Jayne said. “Kids need to hear about the immediate benefits of eating vegetables – not just that their risk of heart disease will be reduced when they are middle-aged. They need to know that vegetables will transform them into every day super heroes.”
Jump with Jill is the brainchild of registered dietitian and musician, Jill Jayne, MS, RD who specializes in making learning about nutrition an engaging and entertaining educational experience.
But the importance of vegetables are beyond health. Texas leads the nation in number of farms and ranches covering 127 million acres. In fact, 1 of every 7 working Texans is in an agriculture-related job. Therefore, encouraging healthy eating is not just good for a healthy body, it’s good for a healthy Texas economy. Signature Texas vegetables include spinach, carrots, squash, peppers, yellow onion, kale, lettuce, cabbage, cucumbers, field peas, sweet potatoes and potatoes.
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