In its 22nd consecutive citrus season, Summer Citrus from South Africa (SCSA) launches its 2021 consumer summer promotion, “The Sweet Escape,” offering shoppers an opportunity to win a $500 Visa gift card to help get away this summer by either traveling on vacation or creating their own oasis at home.
Throughout the duration of the promotion, SCSA will share inspirational, educational content to incorporate citrus into summer recipes.
Summer Citrus from South Africa launches its 2021 consumer summer promotion for its 22nd consecutive citrus season.
“This is the sixth year we’ve hosted a consumer-facing promotion and look forward to continue interacting with our shoppers,” said Suhanra Conradie, CEO of Summer Citrus from South Africa. “Considering the weight of the past year, we hope this promotion offers some much-needed joy and inspiration to all.”
SCSA will also use online advertising to key markets on Facebook and Instagram encouraging shoppers to participate in the sweepstakes. The promotion will also be supported by influencer partnerships, email marketing, public relations efforts and social media campaigns.
“Our promotion is not only to inform shoppers of the availability of South Africa’s supreme citrus, but also help showcase consumer interest and feedback to retailers,” added Conradie.
Shoppers can enter the sweepstakes here.
For more information:
Jessica Schneider
Summer Citrus from South Africa
Tel: +1 (214) 444.7459
jschneider@dma-solutions.com
www.summercitrus.com