André Diogo, Mighirian Frères

“The watermelon campaign is better this year”

Last week, there was a peak in watermelon consumption thanks to the hot weather but the drop in temperatures this week has slowed down the market. “The watermelon is considered to be a weather-sensitive product. As soon as it gets warm, watermelon consumption goes up. It was the case last year when the demand was very high. We had anticipated this increase in sales and there were enough volumes on the market, so we were able to maintain a decent sales price for the consumer. But this week, with a temperature drop of 20°C, the market is much calmer. However, prices remain coherent overall compared to last year at the same period,” explains André Diogo, manager of Mighirian Frères.

Indeed, while the demand is reasonable, it is still higher than last year. “We can feel that the Covid effect is fading. Besides, some clients are back since the reopening of restaurants. And although trade is a little bit slower, the production more or less matches the demand. The change in production areas helps. The Almeria season is ending and the harvest is beginning in central Spain. So despite the lack of consumption, prices are maintained thanks to a reasonable production in terms of quality and calibers.”

“We are therefore quite pleased with the current campaign, even if the peak of the season should take place in July and August.”

For more information:
André Diogo
Mighirian Frères Groupe Blampin fruits
38 Avenue de Lorraine, 
94550 Rungis Complexe – France
Phone: +33 (0) 7 76 09 85 24    

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