In Ukraine, strawberries are again dropping in price, say analysts of the APK-Inform: Vegetables and Fruits project. Producers are forced to reduce prices because of the rapid deterioration of quality due to the weather.
The average wholesale prices for strawberries in Ukraine did not fall below 25-65 UAH/kg ($ 0.93-2.41/kg) last week, but this week they began to decline rapidly in the southern and central regions of the country. In particular, strawberry producers are now offering strawberries at a price of 20-50 UAH/kg ($ 0.74-1.86/kg), which is on average 21% cheaper than a week earlier.
At the same time, the majority of market operators note a fairly large percentage of substandard berries in the current season. According to east-fruit.com, abundant rainfall noticeably reduced the quality characteristics of strawberries and the shelf life is rather limited. In the current situation, the majority of producers decided to reduce the prices for strawberries in order to accelerate the sales.