K&K Produce, based in Fingal, Co. Dublin, is one of the companies that is embracing smaller pack sizes and new packaging formats that allow potatoes to be microwaved. K&K Produce was one of the first suppliers to deliver potatoes into Centra’s chill distribution in the 1990s. The company now employs approximately 80 people and supplies Centra and SuperValu with all their own brand potatoes.
K&K grow 120 ha of potatoes and works with growers from counties Wexford to Donegal to meet customer demands. They grow some other vegetables, with increased sowings of cauliflower and broccoli at present, to counteract the impact of Brexit. As people became more time sensitive and as eating habits changed, K&K innovated by introducing new packaging formats which allow for potatoes to be microwaved.