Ten Acre Marketing hires produce marketer

Ten Acre Marketing, a full-service agricultural marketing firm expanded its team by tapping fresh produce marketing veteran, Mary Coppola Heslep.

Coppola Heslep joins Ten Acre Marketing as senior vice-president, creative after leading the communication and marketing function for United Fresh Produce Association over the past seven years. At United Fresh, she was a key member of the executive team providing strategic direction to advance the Association and the needs of their members. She is best known for the creation of BrandStorm™, the produce industry’s annual marketing event developed for produce marketers to expand their marketing acumen and understand the trends needed to grow produce consumption through marketing. Mary was a key member of the team who successfully implemented of industry's first virtual trade show and has subsequently continued to reinvent virtual educational offerings supporting the industry.

“I have been fortunate enough to work with Mary for the past several years, as a United Fresh member and volunteer leader on the Produce Marketing & Merchandising Council. I’ve always admired the way she puts the brand first, and is an advocate for creative thinking, leveraging trends and finding new ways to tell a brand story,” said Leah Halverson, founder/CEO, Ten Acre Marketing. “She’ll be an essential leader on our team.”

In her role, Mary will infuse an innovative approach to strategic creative deliverables leveraging her experience, network and creativity to elevate Ten Acre Marketing.

“I’m looking forward to taking my knowledge of fresh produce needs and challenges and bringing a strategic approach to creative execution of fresh produce marketing opportunities that connect with consumers, customers and partners alike,” said Coppola Heslep. “I’ve worked for many years with Leah helping her position Ten Acre Marketing through United Fresh membership. I’ll now be hands-on, growing Ten Acre Marketing and our client’s businesses through marketing.”

The Ten Acre Marketing team also will be supported by Katie Rehder who steps into the graphic designer role with more than five years of experience in the marketing industry, recently planning and executing events and marketing campaigns for the Grand Forks Downtown Development Association. Katie will work with the account team, creative team and each client to execute creative assets and materials that stand out and meet brand standards.

“Having a talented graphic designer with experience, passion and a unique eye for design in-house ensures the best possible results for our clients. Katie brings all of that and more. I’m eager to see what this team brings to our client roster and the agricultural industry,” said Halverson.

For more information:
Leah Halverson
Ten Acre Marketing
Tel: +1 (701) 361-2766
leah@tenacremarketing.com 
www.tenacremarketing.com 


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