Panama exported fresh pineapple of the processed MD2 variety to the Israeli market for the first time. The HBM Global Trading Corp. company sent the first shipment of pineapples to Israel under the Free Trade Agreement (FTA) signed with that country, thus opening the way for this fruit in that important market.
The shipment contained 525 boxes of ready-to-eat Prilatino brand pineapples and it is already being marketed in a supermarket in Israel.
This export milestone for the national agribusiness was possible thanks to the efforts of the private sector and inter-institutional collaboration, highlighted Eric Dormoi, the National Director of Export Promotion of the Ministry of Commerce and Industries (MICI).
“This initiative became a reality thanks to the support provided to the exporting company by the MICI, the Ministry of Foreign Affairs (MIRE), the Ministry of Agricultural Development (MIDA), and the Embassy of Panama in Israel. We have been working on this process for more than a year and we are very optimistic about how these first exports of Panamanian pineapples with added value will fare in Israeli supermarkets,” said Dormoi.
The importing company, Sasson & Associates, is part of the Tnuva Group, one of the largest food companies in the country, which means HBM Global has an important local strategic partner.
“It is a small step for Panama, but a great leap for the agro-export industry. I want to give special thanks to the Ambassador of Panama in Israel, Adis Urieta, and to the MICI and MIDA authorities for the constant support that allowed us to reach this moment,” stated Idan Yelinek, the manager of HBM Global Trading Corp.