The US peach business isn’t doing that bad, right now. But of all the things that can affect fruit sales, how about a simple song? In March, Justin Bieber releasing his track “Peaches,” a R&B-tinged song, about, well, peaches. Bieber seems to get his peaches down in Georgia.
So then there is the question: Has this song been a boon for sales of Georgia peaches? It all seems to depend who you ask.
Avclub.com quoted Scott Chapman, a manager at Georgia-based Nickey Gregory, one of the Southeast’s biggest fruit wholesalers, as saying: “Nah, I don’t think so. Our customers aren’t teenyboppers. They’re rednecks.”
“Peaches” debuted at the top of the Billboard Hot 100 in March, where it remains in the top 10 all these weeks later. Just in time for summer peach season, a fact not lost on other industry insiders like Stephen Rose, CEO of The Peach Truck, the nation’s largest seller of Georgia peaches. He likens the publicity to a Super Bowl ad in terms of its reach. “Now every time you’re in your car, you’re thinking of Georgia peaches. You can’t buy that kind of marketing.”
Rose estimates that the song appears in at least 70% of social posts tagged #peaches. That may be a bit of a reach, but it hasn’t stopped The Peach Truck, along with several peach vendors and even the state’s official tourism arm, from touting the song in their social posts.