Noida Startup’s innovative containers help fruits stay farm-fresh up to 4 weeks

Superplum is a Noida-based startup with a unique and innovative cold chain solution for fresh fruit produce called the Fresherator. This container can be attached to any 24-feet truck and has the ability to transport four to seven tons of fruit from the farm and keep it fresh up to four weeks at a stretch. This means that Fresharator offers a unique cold chain storage and transport solution for India’s underserved fresh fruit market.

Shobhit Gupta, who launched Superplum in February 2020 - a month before the first COVID-19 lockdown in India – said: “The Fresherator container converts any truck into a state-of-the-art Reefer vehicle with remote management of temperature, oxygen, humidity, and ethylene levels of fresh produce. The solution can also automatically adjust ideal settings, depending on the fruits being carried from point A to point B. It drastically increases the availability of refrigerated transport and lowers costs as well. The company has successfully carried fresh produce across over 1,50,000 km over the last year and will be scaling up its network over the next few years. The system is integrated with the company’s software management system to provide reliability and predictability. Therefore, it provides better quality and fresh fruits to the consumer.”

Image: Superplum explains how the startup began developing the container in June 2019 and it was up and running by February 2020, although they are still making improvements on it along the way.

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