France: potato purchases are down by 12.5% compared to 2020

The national interprofessional potato committee (CNIPT) has recently published the analysis of French household purchases.

The data from Kantar (from April 19th to May 16th 2021) shows a 12.5% decrease in potato purchases compared to the same period in 2020. “From mid-March until mid-May 2020, purchases benefited from the strict lockdown and the significant shift from out-of-home to in-home consumption for all members of the household, including children.” 

An increase of 8% on the total distribution (and 9% in supermarkets) compared to 2019.

“Although more limited than in 2020, the transfer of purchasing acts between out-of-home and in-home over this period has continued due to the closure of commercial catering (gradually reopening since May 15th), teleworking and the limits imposed on collective catering.”

“Some ‘significant’ figures: the growth of purchases continues for the small packages in supermarkets: +68% in volume for pre-packaging between 1 and 2, compared to the same period in 2020 (+88% compared to 2019). On the other hand, bulk sales continue to lose ground (-16% compared to 2020, -13% compared to 2019), an evolution which cannot only be related to the ‘sanitary’ crisis.

The purchase price of 1.10€/kg [1.33 USD/kg] in supermarkets is similar to the previous years: -2 euro cents compared to the average of the past 5 years at the same period. Cumulatively since the beginning of the 2020-2021 campaign (August 10th 2020 to May 15th 2021), the volume of household purchases is stable compared to last year, and up by 7% compared to the same period in 2018-2019.”

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Photo: iStock

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