This summer, Driscoll’s will help berry lovers kick off a sweet season with the return of Rosé Berries™ – blush-colored strawberries and raspberries – and its Sweetest Batch™ strawberries and raspberries, each selected for their extra-sweet flavor profiles.
Available in both strawberry and raspberry varieties, Rosé Berries get their light-pink hue from the traditional breeding methods used by Driscoll’s.
Driscoll’s Rosé Berries, bred for their color and aromatic flavor, feature peachy, bright flavor notes akin to the summer wine. Driscoll’s Rosé Berries and Sweetest Batch collections were first introduced in 2019. With Sweetest Batch, Driscoll’s markets a complete berry patch premium flavor offering across strawberries, raspberries, blueberries and blackberries. This curated collection are bred to give consumers a new way to experience fresh berries.
"Our brand promise is centered on flavor innovation,” said Frances Dillard, vice president of brand and product marketing. “These proprietary berry varieties give consumers an immersive eating experience that delivers on taste and texture.”
Sweetest Batch is a collection of high-flavor strawberries and raspberries that are now in season, joining Sweetest Batch blueberries.
Driscoll’s has a dedicated research and development team working to innovate proprietary breeds that meet consumer demand for an elevated fresh produce experience.
“We work to understand the needs of the consumer and then translate that into meaningful product innovation,” said Naomi Sakoda, senior product marketing manager. “Rosé Berries and Sweetest Batch are two offerings underscoring our mission of flavor excellence.”
Rosé Berries and Sweetest Batch are available in select retailers now.