In the 2021 Fruit County Guide released by Tmall on June 8, 16 counties were named as the featured “Fruit Counties”. Pujiang was on the list for its Dekopon tangerines, Li County in Gansu Province for its apples, Haiyang in Shandong for its cherries, and Maocheng in Guangdong for its lychees. The head of Tmall said these new titles were given based on their local product’s sales performance on Tmall.
Source: Tmall Fresh
Among the 16 counties, Lingwu County in Ningxia, Tiandong County in Guangxi, and Yunxiao County in Fujian are old revolutionary bases. With the help of green ecology, these areas have hitched on the express train of e-commerce. E-commerce platforms such as Alibaba have helped them with designing the brand image and packaging for advertisements and helped these counties to sell their local specialties at better prices.
On Hema, more and more products are also marked with regional labels, such as Fuji apples from Luochuan in Shaanxi, watermelons from Wenling in Zhejiang, and lemons from Anyue in Sichuan. “The packaging of these regional brands can further enhance the added value of fruit products. At the same time, it will also Increase the added value of all fruits. Alibaba has driven this business because it helps the category to develop as a whole," said the relevant person in charge of Ali.
Source: Sichuan Online