James Kabrovski - Forward Insight & Strategy

“We have over 20 years’ experience of working with leading international businesses within the fresh produce sector"

Forward Insight & Strategy is a global strategic research and insights agency, focused on understanding markets and building brand and innovation strategies that build value for Primary Sector categories, organisations and brands.

“Through targeted marketing and sensory research projects we bring the customer, consumer and shopper into the conversation and work with our clients to identify future opportunities for value and demand growth,” explains James Kabrovski, Head of Client Engagement at the company. “Our insights and strategy feed into category and brand development strategy, market and consumer targeting, innovation demand space concept development and targeting direction for breeding programs, assessing and evaluating new cultivars and in market optimisation to drive preferential demand.”

Forward Insight & Strategy can aid and assist in developing innovation pathways and evaluating NPD initiatives to further company, product and operational growth.

With access to qualitative, quantitative, ethnographic and sensory expertise and dedicated facilities across the globe, Forward Insight & Strategy are able to provide deep and detailed consumer and shopper understanding and sensorial analysis to enable clients to understand, identify and communicate the key aspects of their fresh value proposition.

Over 20 years’ experience
“We have over 20 years’ experience of working with leading international businesses and organisations within the fresh produce sector and have built up an expert understanding of the sector throughout this time. We have a depth of understanding across a very wide range of fresh fruit and vegetable sectors globally.”

“We have extensive experience in the development of competitive brand positioning, proposition development, targeting, portfolio development and brand naming, messaging, pack optimisation and in store optimisation.”

“Everything we do is future focused. We develop and utilise macro food and beverage and produce specific global trends. We utilise our "Forward Future View" research tool including future shaper respondents to ensure we are utilising foresight.”

Innovation is a key focus for Forward Insight & Strategy, and they utilise consumer centric design thinking processes and design workshops, actively working with their clients to innovate and plan, in order to help them build towards sustainable futures.

“We allow for the forward thinking and future focused approach with clients by taking a holistic long-term view for products and brands, taking into account what may happen in 10-20 years’ time rather than just focusing on the now.”

“We have produce sector research capability globally across qualitative research, ethnographic research, quantitative research, sensory research, VR shopper research, design thinking and strategic development workshops.”

Forward Insight & Strategy are able to monitor the success of individual brands and give any feedback necessary to their clients. They can clearly measure, monitor and recommend any brand adjustments needed to ensure the ongoing success of Produce Sector brands. The company can develop dashboard tools to enable ease of access and usability for clients.

Forward Insight & Strategy are currently active within North America, Europe, Oceania, the Middle East, Africa and Asia and have many years’ experience of helping businesses and organisations around the globe in running multi country strategic research and insight projects, within key global export markets. Their global network allows them the ability to undertake strategic insights projects within any global location.

For more information:
James Kabrovski
Forward Insight & Strategy
+64 212235347

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