For the first time in the history of Namibia, 100 tons of blueberries, grown along the Okavango River were exported by the Namibian company Mashare Berries Farming. The fruit is shipped via Transworld Cargo, another Namibian company, to export destinations in Europe.
Mashare Berries Farming surpassed the symbolic mark of 100 tons produced during its first year of production. Since its first shipment of 7 tons -via Transworld Cargo to Frankfurt, by air- shipments to the markets of the Netherlands followed one another, Germany, Spain, Russia and even Hong Kong.
With this operation, the most complex and challenging process is the cold chain. It is necessary to harvest the fruit and then send to the refrigerator as soon as possible, ideally less than 2 hours.
Namibian blueberries are loaded by air and arrive at destination markets in approximately 10 hours, controlling the temperature all the way from the initial cold room to the wholesale buyer in the Northern Hemisphere.
South African production
Elzette Schutte, manager of BerriesZA, has stated that the projections of the South African industry for 2022/2023 are to reach a production of 50.000 tons. This would place the South African industry in the top five exporting countries of blueberries in the world, so the South African producers are looking to reach Asian markets to further expand their industry.