Intent on reducing the amount of plastic packaging in circulation, Waitrose has started a new sustainable packaging trial for its strawberries. The new “Air-Light” punnet packaging is available in select stores now. Shoppers are able to take full advantage of reduced plastic packaging across Waitrose’s select 400g British strawberry lines, as well as its Duchy 225g organic strawberry line.
The trial has seen the removal of the bubble wrap and its adhesive used in previous strawberry punnets, to save a total of 16.89 tons over the summer. The new packaging is made of 80 percent recycled material, is more light-weight and incorporates a cushioned design that helps protect the fruit from damage. This has eliminated the need for a separate bubble pad used in past designs to maintain product quality. In turn, the glue used to fix the pad to the packaging has also been removed.