Nearly half a century ago, a California produce company opened its doors with a commitment to bring consumers new and unique fruits and vegetables. That company, Sun World International, LLC (Sun World), this week celebrates 45 years in the industry.
Established in June 1976, Sun World has introduced consumers to a steady stream of products in the 1980s that now seem commonplace including seedless watermelons, seedless grapes, colored sweet peppers, chopped lettuce, vine-ripened tomatoes, as well as more flavorful plum, peaches, apricots, mangos and citrus. Throughout the 1990s, predating its future as a breeding and licensing business, Sun World started investing even more significantly in its own fruit breeding efforts and in the early 2000s, the company developed and licensed proprietary table grape varieties and their respective intellectual property to like-minded growers and marketers outside of the United States.
During the last four decades, the company has developed dozens of new fruit varieties and brands such as SUPERIOR SEEDLESS®, SABLE SEEDLESS®, MIDNIGHT BEAUTY®, AUTUMNCRISP®, ADORA SEEDLESS® and SCARLOTTA SEEDLESS® , BLACK DIAMOND® and HONEYCOT® . To date, Sun World has more than 1,800 licensed growers in 16 countries who produce Sun World-bred fruit varieties year-round in most of the world’s major growing regions. To support its breeding efforts, Sun World opened a state-of-the-art Center for Innovation in November 2020, which will become the home of extraordinary new proprietary fruit varieties.
“The passion to innovate has been in our DNA for the last 45 years and this passion has been integral to our future vision and business philosophy. With our new state-of-the-art Center for Innovation, we are intent on doing things differently and excited to see what the future holds,” said David Marguleas, Sun World’s CEO and president.
To be relevant in today’s world one must always be improving and delivering a better, more sustainable product and Sun World is working hard to deliver more great products. Sun World looks forward to introducing more flavorful, more sustainable and better-tasting fruit varieties to growers, retailers and consumers in the future.
For more information:
David Marguleas
Sun World
Tel: +1-760-456-7092
https://www.sun-world.com/