The hotel and food service sectors are the great heroes of Bimi's latest campaign for Spain and Portugal, which aims to praise the incredible work they have done during the COVID-19 pandemic. This sector has been one of the hardest hit by the health situation, the state of alarm and the lockdowns.
"All Bimi trays now feature a new and very special label on which Super Bimi thanks these establishments for having given their all to try to improve the situation, without having received any income for months on many occasions," says Alberto Alapont, head of Bimi distribution.
The campaign includes many activities and draws, giving restaurants the chance to win a month of free Bimi products. They are distributing, free of charge, Bimi trays in Spain and Portugal's main markets, and there are other surprises yet to be announced.
Bimi hopes that the hotel and food service sectors will recover as soon as possible from this situation. In the meantime, they thank them for their great effort.