Organic ‘Sport Spuds’ might be game-changer for athletes

Atlanta is now home to Sport Spuds™; a new business founded by endurance athlete, entrepreneur and professional violinist Alison James. Emphasizing the “power of the potato,” Sport Spuds and its first-of-its-kind organic sports nutrition product line are the result of twelve years of hard work and planning.

At the heart of James’ product line is a ‘potato in a pouch’, providing long-chain carbohydrates that burn slowly, giving endurance athletes the energy needed to complete virtually any race. Ever since the company’s soft launch in February 2021, James has begun building relationships with specialty stores that serve endurance athletes and attending races to introduce runners to Sport Spuds firsthand.

Image: Sport Spuds

According to¸ Sport Spuds are non-GMO, non-dairy (original Sport Spuds only), gluten free and vegan. Available for purchase online at, a growing number of running stores and bike shops that stretch from Georgia to Colorado are already getting onboard with this innovative product. Their clientele of marathon runners and distance cyclists are among the first to embrace Sport Spuds.

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