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Lasting two times longer

Nature’s Pride and Apeel expand product range with Apeel mangoes

Following Apeel-protected avocados, which are driving a 50 percent reduction in food waste on average for food retailers, Apeel and Nature’s Pride today introduced Apeel-protected mangoes that last two times longer. Mango is Nature’s Pride's second largest product after avocado. By treating mangoes with plant-based protection, the organisations are taking the next step in fighting food waste and increasing the sustainability of fresh food. Starting with Salling Group in Denmark - the first partner to include Apeel mangoes in its range in addition to Apeel avocados – Apeel mangoes will also be available to retailers in Norway, Sweden, Finland, Belgium, Germany, and the Netherlands.

Apeel-protected mangos versus non-treated.

Increased sales for retailers
Apeel's layer of plant-based protection keeps moisture in the fruit longer and slows oxygen entering the fruit. This slows down the rate at which produce spoils, maintaining freshness and quality for longer. Ready-to-eat mangoes protected by Apeel maintain ideal skin appearance and texture for longer on store shelves and the kitchen table. The entire process for ripening is extended by at least two times. This gives retailers more opportunities to display and sell these premium fruits, and consumers can purchase with confidence that they will have the time to enjoy it at optimal quality.

Nature's Pride and Apeel have formed a deep partnership to deliver new innovations to market thanks to their shared mission to create a more sustainable food system while delivering an optimal end-consumer experience. Apeel’s plant-based protection is integrated into the packing process at Nature’s Pride where the coating is applied, and with Apeel team members constantly present to ensure quality and performance. Data is registered and processed to enable further process optimisation with the aim of better serving retail customers.

Economic opportunities for growers in emerging countries
“Thanks to all the insights we gained with Apeel avocados, we could apply the Apeel process to mangoes fast. Expanding the range will allow more retail customers and growers to experience the benefits of Apeel. At Nature’s Pride, we believe in the power of cooperation and connection. Apeel is the perfect example of how we can generate more impact to fight food waste together," says Adriëlle Dankier, CCO of Nature’s Pride.

“Mango production is widely distributed around the world and particularly concentrated in emerging markets where the fruit is produced by small farmers who find economic opportunity by sending their produce to consumers abroad,” said James Rogers, Founder and CEO of Apeel. “Since our early work with the Gates Foundation, I have held the belief that if you solve the perishability of mangoes, it’s possible to solve world hunger. Almost ten years since our first field trials with small farmers in Kenya, I’m ecstatic to be introducing Apeel mangoes to the market for the first time through our partnership with Nature’s Pride. Apeel mangos will significantly reduce waste throughout the supply chain which strengthens the link between small farmers and developed economies so that we can feed more people and take care of our planet at the same time.” This article puts into perspective the importance of the mango crop to farmers around the world.



European retailers interested in avocados and mangoes protected by Apeel can contact Nature's Pride. Suppliers of fresh food and retailers interested in Apeel can contact the company via the Apeel website. Use the Apeel store locator to discover supermarkets that sell Apeel products.

Contacts:
Daisy van Meurs
Communications Advisor
Nature's Pride
daisy.vanmeurs@naturespride.nl

Michelle Masek
Communications Advisor
Apeel Sciences
Michelle@apeelsciences.com


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