Jan Vermeiren, Exofi:

“Spanish cherry sales in Belgium skyrocket thanks to good weather”

In Belgium, Exofi's had Spanish cherries for the last three weeks again. "Our cherry sales are currently going at full speed," says Jan Vermeiren. "The first varieties were a bit risky because their quality wasn't that good. Since then, we've received very nice cherries. They're California cherries from the Jerte Valley [in Spain]. These are nice and firm with a lovely dark color."

“Yesterday's sales were great. The weather's turned. And people are in the mood for summer fruits again. We don't yet have very large volumes of Spanish cherries available. We get one load a day. But that's enough to meet demand. Most of the volumes go to northern France and the Netherlands. They're sold to wholesalers, retailers, and market vendors."

The Spanish cherry season will last around two more months. "When Belgian cherries come back on the market, those volumes drop a little. However, the frost has significantly damaged the French cherries," says Jan.

"It's said that 40% of the crop froze. At the moment, Spanish cherries are selling for twice as much in France than in Belgium. And for the coming months, cherries will be in high demand in France."

Exofi has Spanish cherries available in two and five kg packs. "We have two brands, Vegalaguna and Cerima. These are currently the best value for money cherries," Jan concludes.

For more information:
Jan Vermeiren
Exofi Fresh Market
Warehouse 25-26, 112 Werkhuizenkaai
B-100, Brussels, Belgium
Tel, +32 (0) 224 31 249
Mob: +32 (0) 475 860 980
Email: info@exofi.be         
Website: www.exofi.be

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