For countries like Zimbabwe there has never been a better time to maximize on the opportunity offered by the current rush for superfoods, and the demand for immune boosting properties. The market for avocados, for example, has been performing remarkably well and there is scope for increasing and maximizing exports.
Europe is currently the largest export market for Zimbabwe-grown avocados. However, during a recent Zimbabwe Outward Seller Mission to Dubai organised by ZimTrade – the national trade development and promotion organisation – buyers from that country indicated interest in avocados and other superfoods from local farmers.
In declaring this interest, buyers from Dubai indicated that Zimbabwean products are preferred in their market on account of their better taste and quality, compared to competing products from other African markets.
Buyers from Hong Kong have also expressed interest in locally-produced avocados for distribution in Asia. What is now important in order to maximise on this demand is increasing production so that we have adequate quantities to satisfy the market.