Lychees from Taiwan’s Kaohsiung region have been successful in finding overseas markets, despite the current pandemic. A combination of transportation subsidies, online marketing and the work of social media influencers has contributed to unexpected success for the fruit. In Kaohsiung, an area of 3,088 hectares is devoted to cultivating lychees. These are shipped to Japan, Canada, Southeast Asia, Hong Kong, and Macau. In the past year however, the higher shipping fees seen during the pandemic have necessitated subsidies to individual farmers, farming associations and traders.
The various measures helped kick off exports on May 20, raising the hopes of farmers in the city's Dashu District that neither COVID nor drought would affect their income.
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