Bolthouse Farms, which grows and distributes carrots, branded beverages and dressings, announced yesterday that its new Bolthouse Farms Wunderoots™ platform of plant-powered, carrot-based meal solutions are now available regionally where consumers buy groceries. The lineup features Carrot Dogs, Noodled Carrot kits and Riced Carrot kits, providing consumers simple, easy to prepare and delicious ways to eat more vegetables.
“These new carrot innovations demonstrate our purpose of Plants Powering People™ by helping to inspire consumers to explore their culinary creativity while eating more vegetables,” said Phil Kooy, Bolthouse Farms chief customer officer. “While initially launching regionally, we are looking to expand distribution across the U.S. and Canada over the next year.”
The Bolthouse Farms Wunderoots line includes Noodled Carrot kits, Carrot Dogs and Riced Carrot kits.
Leveraging its more than 100-year heritage in carrot farming and plant-based foods, Bolthouse Farms Wunderoots brings the nutrition and taste of carrots to consumers’ center plate in unexpected ways, such as:
- Carrot Dogs: An alternative to traditional meat-based and newer plant-based hot dogs, Carrot Dogs are made with whole carrots and marinated in a blend of herbs and spices. They’re not chopped or formed and are ready for grilling. They are available in eight-count packs in flavors like Classic American-style, Chorizo-style and Sweet Italian-style.
- Noodled Carrot kits: To create a vegetable-rich alternative to a bowl of pasta, Bolthouse Farms has paired fresh carrot ribbons with flavorful sauces to create a perfect main course as prepared or a heartier meal with the addition of tofu or shrimp. Available in Sunday Marinara and Thai Basil Takeout flavors.
- Riced Carrot kits: A swap for a rice dish, the Riced Carrot kits include flavorful sauces that complement the natural taste of carrots. Either variety makes a side dish or base to build a meal with the addition of protein. Available in Sesame Garlic Sizzle and Salsa Verde Fiesta flavors.
Bolthouse Farms is investing heavily in the launch with a multi-channel regional campaign including advertising, public relations, influencer outreach, social media and an experiential food truck activation for consumers.