Jac. Vandenberg, Inc.’s SUNRAYS® inaugural Sonoran grape season is underway with the first grapes from Mexico packed over weekend. In its first season in grapes, the brand has already shipped more than 380,000 boxes from Peru and Chile and expects to pack more than 250,000 boxes out of Northern Mexico.
Jac. Vandenberg expects to pack more than 250,000 boxes of SUNRAYS out of Northern Mexico.
“We are extremely excited to continue this grape program with our Mexican grape growers. We are confident the quality and success we experienced with our Peruvian and Chilean grapes will continue out of Mexico” says John Paap, brand manager at Jac. Vandenberg. “Just as we established in Peru and Chile, we will have strict quality control measures in place to ensure all grapes packed in SUNRAYS are meeting the flavor and quality standards which our retail partners and shoppers have grown accustomed to,” says Paap. “In fact, more than 50 percent of the varieties packed in the brand will be proprietary varieties.”
The Sonoran grape season will run through mid-July and then transition to the California crop.
Vandenberg has partnered with grape growers out of Mexico for its SUNRAYS program which sees it importing a variety of preferred varieties that meet the flavor demands of today’s retailer. These varieties include Sweet Globes, Sugar Drop, Sweet Celebration, Jack’s Salute and more. In addition to offering bags, this brand of grapes out of Mexico will also be offered in clamshells. As with all of their grapes, SUNRAYS grapes out of Mexico are also Non-GMO Project Verified.
This Sonoran grape season will run through mid-July and then transition to the California crop.
For more information:
John Paap
Jac. Vandenberg, Inc.
Tel: +1 (914) 964-5900
jpaap@jacvandenberg.com
www.jacvandenberg.com
www.sunraysfruits.com