The Rocco Imperial PGI-labeled lemon is marketed under the Limorè brand and the marketing will continue for several days. The lemon is known for its essential oil, high juice content and the intense aroma of its edible peel.
"The last batches are now being shipped and this will continue for about a week. It was a good season, both from a production and commercial point of view. Only 18 months after the creation of the brand, we were able to cross the border with our lemons and reach the markets of the United Kingdom, Poland Czech Republic, Slovakia, Romania, Serbia, Switzerland, Belgium, France, the Netherlands and the United Arab Emirates. A result that is mainly thanks to our commercial partner, the Piedmont grower organization Joinfruit," said Pietro Buongiorno, president of the Rocca Imperiale lemon growers' cooperative.
"Despite the closure of the hospitality sector and an increase in production of about 30% over the previous season, we managed to sell the lemons of all our members. The decision to set strict specifications and focus on a premium market proved to be a golden move. Consumers are becoming increasingly demanding and are looking for a healthy and beneficial product, packaged in an attractive and sustainable package. Limorè meets these requirements."
"We want to continue to implement this ambitious project, especially by expanding it. We are looking for motivated growers who believe in their work, in cooperation and in innovation. Ours is a modest example of a business born from the lack of organizations able to promote the Limone di Rocca Imperiale PGI. We are on the right track. We will close the lemon campaign with an astonishing +800% of PGI product sold compared to last season”.
For more information:
O.P. Joinfruit Società Consortile a.r.l.
Via al Castello 13
12039 Verzuolo (CN)
(+39) 0175 230807
Ufficio comm.: (+39) 328 4311950 Stefania Mana
Produttori di Limoni associati di Rocca Imperiale - Soc. Agricola
Via Gramsci snc
87074 Rocca Imperiale (CS) - Italy
(+39) 349 4694903 / +39 320 3819847