At this point in time, tomato sales are booming in Britain. There are plans afoot across the industry to produce more than half of what the UK consumes by 2030. The British Tomato Growers’ Association (BTGA), which makes up 90 percent of large UK growers, said consumption is up by 12 percent over the last twelve months.
Consumer insights specialists Kantar also reported that tomato sales have increased considerably. The trend has continued this year. Britain consumer around 500,000 tons of fresh tomatoes every year, and a fifth of those consumed are produced in the UK, the BTGA said.
According to inews.co.uk¸ growers are planning to increase production over the next decade and hope to see half of the tomatoes eaten in Britain to be grown locally by 2030.