The All Pakistan Fruit and Vegetable Exporters, Importers and Merchants Association has announced a mango export target of 150,000 tons for the current mango season. PFVA Director Waheed Ahmad said in a statement that last year the export target of mango was set at 80,000 tons, keeping in view the drastic significant negative impact on economy due to COVID-19 Pandemic and subsequent logistics challenges. However, due to an extra-ordinary demand of mangoes globally, the export was enhanced to 140,000 tons, generating valuable foreign exchange of US $ 120 million.
Waheed Ahmed stated that on one hand Pakistani mango industry is facing serious issues of climatic changes and water scarcity, while on other hand limited flight operations, restrictions by numerous destinations on flights and higher air freights increases cost of export.
Urdupoint.com reports how the PFVA has urged the government that the promising International markets of Russia and China shall be focused on for the export of mangoes, both having immense export potential and they strongly recommended that they should conduct mango promotions for wide publicity of mangoes.