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Growers really needed a profitable season

Florida blueberries witness best year in a while

Only one year ago, amid the early onset of the pandemic and consistent imports from Mexico, US blueberry prices were down for most of the season, about 50% of the historical average farmers would normally get. But this year’s crop was helped by consistent prices for most of the season.

“That freeze that hit Texas, it pushed Mexico back a little bit. The volume of Mexican fruit during our window wasn’t as great as it had been previously,” said Mount Dora, Florida, producer Ryan Atwood. “At the same time, strawberries, blackberries and raspberries were not as prevalent. The grocery store shelves, Florida blueberries kind of got to occupy the space by themselves. It allowed for a more stable, steady market than what we’re used to. Normally, you start picking volume and the price just starts dropping fast. This year, it held in there for a while. It was nice.”

Blueberry farmers like Atwood really needed a profitable season. “I think it was very important, because to be honest, Florida blueberries haven’t had a good year in a long time,” Atwood told vscnews.com. “I always tell people that farming’s a five-year average. You’ve got to look at your earnings as a five-year average,” Atwood said. "You’re going to have some bad years, and hopefully going to have some good years. You’re going to have some mediocre years. When you average them all out, hopefully, over that five-year time period you’re doing okay. You’ve got to have a couple of decent years to bring that average up.”

Atwood estimates that he was about 80% done this year when prices started dropping, which coincided with Georgia’s blueberry crop hitting the market.


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